We put our passion and expertise to use day after day to support parents and make sure that every single one of those moments can be enjoyed in complete serenity.The small provincial town of Como, 1958. In the family of Pietro Cattelli was born the firstborn - the son of Enrico. The happy father issued an intricate roulade and founded a factory for the production of products for children with the affectionate name Schicco - a seed, a sprout (translated from Italian). After all, no toy, diaper or stroller in the world was worthy of his little Enrico. Really, why children's linen should be sad colors, bottles and beds to evoke associations with hospital life? Bright colors, a variety of shapes and patterns have invaded the boring market of baby products. A new era has begun in relation to childhood.